About us
Explore our wide variety of equipment and parts to find the perfect solution for your needs.
Our mission
Contribute to the development of Latin America
For a long time, the world of industrial equipment has been stuck in monotony. But the world has evolved in surprising ways, and the days of following rules and doing what is expected are long gone.
Our clients are people with a special character and unmatched energy. Our team faces monumental challenges day in and day out… and our brand must reflect that. As leaders in the equipment sales and rental industry, we are here to offer a fresh perspective and transform the norm.
We know our industry, we understand our customers and we have complete confidence in what we have to offer. We represent the Innovators, the Courageous Leaders, the bold without limits.
And we are here to stay.
Our mission is to contribute to the growth and development of LATAM, guaranteeing reliable and top-quality equipment and technological solutions for a variety of industrial services.
Our goal is to exceed the expectations of all our clients with fast and hospitable service.
History
In 1963, González Trading entered the world of industrial equipment with the firm intention of making a lasting change. Sixty years later, we are a third-generation company with modern facilities that not only offer machinery rental and sales, but also professional services.
We are proud and grateful for having overcome all the economic challenges that have affected the island in the last two decades.
A mosaic of possibilities
In 2022, we realized our vision of expanding our legacy to Latin America, through a new name and brand that reflects the range of opportunities represented by our clients and our team. By uniting our companies González Trading, Baeza Machinery Company, Power Gen and Renta Unida, we have strengthened our value proposition in Puerto Rico, the Dominican Republic, Costa Rica and Panama. If you want to learn more about our new brand, click on the following link.
We invite you to be part of this exciting journey!
Excellence
What makes us different!
We challenge convention
In order to evolve, you have to keep an open mind. Only in this way can we continue to innovate.
We collaborate in community
We give the best of ourselves to our colleagues and our communities.
We face every brave challenge
We exceed our own limits and put a brave face on any crisis or challenge.
We learn by experience
For more than six decades, we have developed a way of operating and a method based on our own experiences.
400+
Employees
4 locations
Costa Rica, Puerto Rico, Panama and the Dominican Republic
60 years
of experience
Contact Us
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